Wednesday, January 25, 2006

Books & Music

I love to see publishers coming up with new and innovative ways to to promote books. Case in point, Harper Collins/Amistad's promotion of Lolita's Files new book, Sex.Lies.Murder.Fame., which I've already added to my mountain high and growing TBR pile. Not only has Amistad created a trailer for the book, but according to Black, a promotional soundtrack featuring debut recording artist Silena Murrell, who will even be appearing at some booksigning with Ms. Files.

Personally, I think all books should come with soundtracks. Not only is it a great way to promote new books but think of all the new musical talent it could bring to the limelight. Plus, doing joint signings with recording artists, who could perform a song or two, could add interest to boring booksignings and readings and draw foot traffic. I think it's a win win situation all around.


Josie said...

wow, i never thought about that. good marketing concept, though.

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