Book Booty

Just a quick note today. There's a great entry on "Paper Cuts," the New York Times' blog about books. It's about the little promotional items that writers/publishers send out with books in the hopes of convincing the recipient, usually a book reviewer, to review the book.

In addition, there's a wonderful slide show that features photographs of a variety of items, "book booty," as the Times' calls it. Click here to see it.

I'm sure that, after reading the entry and seeing the slide show, you'll wonder about the efficacy of using promotional gadgetry -- at least when it comes to reviewers.

Persia