Helping Out Reporters
I'm constantly on the lookout for ways to promote my books. One of my more recent discoveries has been publicist and author Peter Shankman's HARO Newsletter. HARO stands for Help A Reporter Out. It's an email newsletter that Shankman sends out three times a day with queries from reporters and freelance writers looking for experts and everyday people to interview on a variety of topics.
The newsletter is free and is an excellent resource for authors and publicists looking to get more exposure. Like I said, this is a FREE resource but you need to practice some restraint. Some reporters are ONLY looking for experts on a certain topic. So, don't waste their time and yours by responding to queries you aren't qualified for. Also, some of the queries are specific to certain cities or regions of the country.
But the biggest rule of all is: Do Not Repost The Emails. . .ANYWHERE! Peter Shankman doesn't play when it comes this rule. He will put you on blast if you do. If you don't believe me, check this out.