Last week, we talked about promotion, and the amount of time and money it takes. But I also said it was a catch 22, meaning you have to promote your book if you want people to know it's available.
Joint promotion - authors helping authors - makes this catch 22 easier. It brings together a group of people to share responsibilities.
Multi-author blogs, such as the Crime Sistahs, is a perfect example of authors helping authors. In multi-author blogs, each author is assigned a day to post. This way, the site remains fresh and new without the responsibility falling to one person.
Group booksignings is another example of easing the stress of promotion. While one author contacts stores to set up the signings, a second author sends press releases to promote the event.
Group signings also provide opportunities to network with other authors, sharing information on the publishing industry, writing craft and career opportunities. It was by networking with other authors that I was able to participate in The Power of Love anthology, a project that benefits a battered women's shelter. Additional information about this anthology is on my Web site, www.PatriciaSargeant.com.
Multi-author anthologies also are a form of joint promotion. Several authors share the task of producing a book, and the finished product introduces the participants to each other's readership.
Do you have other examples of joint promotion? Or can you share your positive experiences with joint promotion?
Monday, April 07, 2008