The average author sells between four and seven books at a signing. That statistic supports the belief that book signings aren't about selling books. They're about making connections.
Book signings have a lot of benefits.
* Talking with readers to hopefully increase word of mouth about your books
* Meeting booksellers with the hope of creating a positive impression so they'll recommend your books
* Networking with other authors to talk about the writing life and share information about the industry
I don't do a lot of signings. They take a lot of time, the promotion beforehand as well as the hours at the event. But I do acknowledge the benefits of signings and I always enjoy talking books with other avid readers.
What are your thoughts on book signings?