Thursday, July 03, 2008

IF LOOKS COULD KILL




I happened to be flipping through the latest issue of Jet today, the one with Jordin Sparks on the cover, and came across an interesting ad for an interactive online sweepstakes from Toyota called "If Looks Could Kill". Apparently, Toyota has teamed with Essence magazine to try to get more African-American women interested in buying the 2009 Toyota Camry. The grand prize is (surprise) a 2009 Camry. But there are other weekly prizes as well, including a trip to Paris!

The game started on June 9th, runs for 7 weeks, and is centered around a website that features weekly webisodes revolving around Bianca Turner, an African-America fashion designer who finds herself caught up in espionage. Bianca uses her trusty Camry's features, as well as audience participation, to get herself out of each week's dilemma. Check out the trailer.

I think this is a pretty cool and interesting campaign on Toyota's part. I'd be very interested to see stats on whether this actually boosted sales of Camrys to black women. I'm even planning to sign up to play the game. However, Toyota has its work cut out for it when it comes to trying to get me to buy a car. With gas prices skyrocketing, and no end in sight, my next vehicle will most likely be one of these.

Have a safe and happy 4th everyone!

Later,
Angela

3 comments:

CS Designs said...

Hi Angela,

I love that you posted this info about this Toyota promotion. I love the idea. By the way, I featured it on my blog as well. Stop by for a visit at:

http://someanyevery.blogspot.com/

I hope the promotion does well enough to spawn a sequel.

All the best,

~ Charlotte

Rhonda McKnight said...

Well Angela,

Wish I could do the scooter, but I have a 2 year old. Can't strap him on. I'll have to check out Toyota. A free car would offset the gas prices and someones got to win!

Have a great holiday!

angela henry said...

Charlotte & Rhonda,

Hey!I registered for the contest and have to say it's pretty cool. I love following all the interactive clues. I guess that's just the mystery writer in me ; ). I just wish I'd been playing from the beginning. Good luck to both of you, and make sure and let us know if you win something.


Angela

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