IF LOOKS COULD KILL
I happened to be flipping through the latest issue of Jet today, the one with Jordin Sparks on the cover, and came across an interesting ad for an interactive online sweepstakes from Toyota called "If Looks Could Kill". Apparently, Toyota has teamed with Essence magazine to try to get more African-American women interested in buying the 2009 Toyota Camry. The grand prize is (surprise) a 2009 Camry. But there are other weekly prizes as well, including a trip to Paris!
The game started on June 9th, runs for 7 weeks, and is centered around a website that features weekly webisodes revolving around Bianca Turner, an African-America fashion designer who finds herself caught up in espionage. Bianca uses her trusty Camry's features, as well as audience participation, to get herself out of each week's dilemma. Check out the trailer.
I think this is a pretty cool and interesting campaign on Toyota's part. I'd be very interested to see stats on whether this actually boosted sales of Camrys to black women. I'm even planning to sign up to play the game. However, Toyota has its work cut out for it when it comes to trying to get me to buy a car. With gas prices skyrocketing, and no end in sight, my next vehicle will most likely be one of these.
Have a safe and happy 4th everyone!