DIY Author

By Angela Henry

Not many people know this, but I started out as a self-published author. I self-published the book that eventually became The Company You Keep under the title The Pleasure of His Company in 2002, three years before it was picked up and republished by BET Books. When I self-published I had no idea what I was doing and I sold very few copies.

But a lot has changed since I self-published. Namely, self-publishing has become a viable and respected way to get your work to the masses. Though there are still many who view self-publishing as the last resort for the desperate and untalented, that view is rapidly changing.

I think views on self-publishing are changing because authors are realizing that talent alone doesn’t cut it when it comes to getting a book contract. Publishing has adopted the blockbuster mentality of Hollywood and it’s not always about what’s good and well written. It’s about what sells. If you don’t have a platform, or you’re not a brand then it makes it even more difficult to get your foot in the door.

Another reason why I think views on self-publishing are changing is because with all the current technology and software out there it is possible for an author to produce a quality book that can be indistinguishable from books produced by traditional publishers. I can usually spot a self-pubbed book a mile away because of the horrible covers, bad layout, and shoddy editing. I've also seen others that are so well done I never guessed they were self-published. And, yes, my first effort could be counted amongst the former. I like to think that I’ve learned a lot since then. One of those lessons being that readers don’t care who publishes a book. They just want a good book to read.

Maybe you’ve already guessed where I’m going with this post. If not, I’ll just come right out and announce that I’m returning to my self-publishing roots. I’m in the beginning stages of publication for book 4 in my Kendra Clayton series under my own publishing imprint. For the past two years I’ve received numerous emails and constant questions about when the next book is coming out. It killed me every time I had to say the series had been dropped. Thus far, no publishers have been interested in taking it over.

So, I did what all authors are advised to do in my situation. I wrote a different book with different characters. And I’m still very hopeful that this new book will sell to a traditional publisher. But even still, Kendra was still tugging at me whispering in my ear and telling me she still had plenty of stories to tell. I had to get this chick off my back. And admittedly it made no sense to me to have two completed Kendra books burning a hole on my hard drive when people could be reading them. I haven’t at all given up on traditional publishing. But I don’t see any reason whatsoever why I can’t have the best of both worlds.

Look for Kendra book 4 this fall!!!!!

Later!

Want an Espresso? An Espresso Book Machine That Is
By Persia Walker

Good news for everyone, really. Print-On-Demand books might be coming to your neighborhood stores for real now, print-on-demand as in the ability to print books on the spot, when customers order them.

According to Publisher's Weekly, Lightning Source has entered into an Espresso Book Machine pilot program. The EBM device, which is made by On Demand Books, is said to work fast -- taking only 15 minutes to copy, print and bind books. Apparently, it can print 112 pages per minute, including four-color covers, producing books identical to traditional methods of printing.

Here's a YouTube video of an EBM from 2007. On Demand says it will display an updated model at the London Book Fair, so this video might be a bit dated. But it's still very informative.


LS has gotten some of its leading clients to sign on. That includes Simon & Schuster, McGraw-Hill, Macmillan and the Hachette Book Group. PW said that readers will soon be able to choose among some 85,000 titles at EBM stores across the country. However, it gave no specifics on which U.S. bookstores might be using the EBM.

So far, Blackwell's, Britain's leading academic bookseller, is the only bookseller I'm aware of to have formally announced its introduction of the EBM in its bookstores. Its news release is giddy with anticipation of increased sales.

It's clear that the EBM offers excellent benefits to booksellers: they needn't ever go out of stock and can offer a huge increase in their number of titles. What does it mean for writers and readers?

For writers whose books are regularly on display, this development mightn't mean anything. But for those whose books have disappeared from the shelves, it could mean a great deal. For self-published authors, whose books were never displayed in stores to begin with, it could be a watershed event.

For this last group, the EBM could help open up a whole new channel of distribution. One of the concerns that has caused bookstores to be so unwilling to stock books by independently- or self-published is fear that the books are unreturnable. Obviously, with the EBM, this isn't a problem. To underscore the point, Blackwell's says it actually "hopes to attract a new audience of eager, budding authors and self publishers keen to see their work in print." So here's a bookstore chain that's not only open to undiscovered talent, but thanks to its use of EBMs, can eagerly embracing it.

The EBM could also offer a lifeline to small, independent bookstores. These stores have suffered because they couldn't offer the kind of inventory available in larger chain bookstores. People would rather go to a large bookstore and make their on-the-spot purchase than go to a small one, order the book and wait a week for it. Now, when it's a matter of purchasing an out-of-stock or unstocked book, they might well decide to go to their neighborhood store rather than trek downtown to the larger store. Who knows? I hope so.

So far, there's only a smattering of EBMs in North America. That could soon change, given the number of titles now available. On Demand Books is seeking to develop the market. It will have a version of the EBM on display at the London Book Fair.

Questions remain, of course. While it's clear that the EBMs could be moneymakers for bookstores, it isn't yet clear how much of an investment they would represent. Some stores, especially smaller ones, might be reluctant to spend a significant sum on such new, and relatively untested, technology, no matter how exciting it might be. It could well be one of those cases in which everyone takes a wait-and-see attitude, then sees that it's working and makes a sudden rush for the gates.

One last point: It would be interesting to see how or if EBM printing affects the retail cost of a book. So far, on-demand printing has resulted in higher costs per unit than traditional off-set methods. Theoretically that wouldn't change with EBMs. However, EBM printing means no more warehousing or transportation costs for publishers. It means fewer returns and no unwanted copies. That means real dollars-and-cents savings. Wouldn't it be nice if such savings were passed on to customers?

As a closet techno-geek, of course, I'm really excited about the advent of the Espresso Book Machine. As a writer, even more so.